{"id":6325,"date":"2021-05-18T14:38:58","date_gmt":"2021-05-18T14:38:58","guid":{"rendered":"https:\/\/blog-origin.redweek.com\/blog\/?p=6325"},"modified":"2021-06-15T19:53:44","modified_gmt":"2021-06-15T19:53:44","slug":"millennial-timeshare-travel","status":"publish","type":"post","link":"https:\/\/blog-origin.redweek.com\/blog\/2021\/05\/18\/millennial-timeshare-travel\/","title":{"rendered":"5 Ways Millennials Are Changing the Travel World \u2014 And What That Means For The Timeshare Industry"},"content":{"rendered":"\n<p>Timeshare owners take note: After a year of social distancing and lockdowns, Millennials are ready to travel again. <a href=\"https:\/\/www.travelpulse.com\/news\/features\/millennials-are-the-generation-most-likely-to-travel-in-2021.html\">A recent survey revealed<\/a> that Millennials (the age group currently between 25 and 40 years old) are 50 percent more likely than Gen-Xers to travel this year. Additionally, Millennials are 15 percent more likely than Baby Boomers to start vacationing by this upcoming fall. In other words, Millennials are now the driving force behind travel trends in 2021 (and beyond). Below, check out some of the biggest ways that this generation has shaken up how we travel in the 21<sup>st<\/sup> century \u2014&nbsp;and what that might mean for the timeshare industry.&nbsp;<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/05\/millennial-travel-700x373.jpg\" alt=\"\" class=\"wp-image-6329\" width=\"837\" height=\"446\" srcset=\"https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/05\/millennial-travel-700x373.jpg?v=ef7ca21d9339e76bbc9e7e7231a600f6 700w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/05\/millennial-travel-250x133.jpg?v=ef7ca21d9339e76bbc9e7e7231a600f6 250w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/05\/millennial-travel-768x410.jpg?v=ef7ca21d9339e76bbc9e7e7231a600f6 768w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/05\/millennial-travel-1536x819.jpg?v=ef7ca21d9339e76bbc9e7e7231a600f6 1536w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/05\/millennial-travel-2048x1092.jpg?v=ef7ca21d9339e76bbc9e7e7231a600f6 2048w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/05\/millennial-travel-120x64.jpg?v=ef7ca21d9339e76bbc9e7e7231a600f6 120w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Millennials Are Looking For Exclusive + Authentic Experiences (And Food)<\/strong><\/h3>\n\n\n\n<p>Millennials want their travel experiences to be exclusive and unique. Basically, they want to have bragging rights as the first in their group of friends to experience a new destination or activity. A vacation for them is less about rest and relaxation, and more about discovery. As a result, Millennials seek out more authentic experiences than the typical tourist \u2014&nbsp;activities that connect them with the culture and people of a place. A recent study found that for 90 percent of this audience, food is a major draw \u2014&nbsp;more important than museums, beaches, monuments and so on. There\u2019s often no better way to get to the heart of a destination than through its local cuisine, whether it\u2019s <a href=\"https:\/\/www.redweek.com\/search\/North+America\/United+States\/South+Carolina-timeshares\">South Carolina<\/a>\u2019s Lowcountry eats or <a href=\"https:\/\/www.redweek.com\/search\/North+America\/United+States\/Hawaii-timeshares\">Hawaii<\/a>\u2019s poi.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Timeshare Takeaway:<\/strong> Swim-up bars and on-site dining are great \u2014&nbsp;but timeshare owners can promote their destinations\u2019 unique offerings, too, showing off what makes them special.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. The Definition of Luxury Is Evolving<\/strong><\/h3>\n\n\n\n<p>As Millennials grow older, they\u2019re accumulating more cash. And they\u2019re willing to spend it on travel. But \u201cluxury\u201d means something different to this age group. Previously, upscale travel meant opulent accommodations, high-end activities (golf courses, fine dining, etc.), and glamorous locales. Those types of high-end experiences will remain, but for Millennials, luxury travel can also mean traveling to a far-flung, undiscovered destination. Or it could mean unique accommodations \u2014&nbsp;think \u201cglamping\u201d or eco-hotels. Or it could mean those unusual, authentic travel experiences mentioned above. Millennials are more than willing to shell out their cash in 2021 \u2014 <a href=\"https:\/\/finance.yahoo.com\/news\/more-consumers-revenge-spending-stimulus-150834165.html\">some are even calling it the \u201cRevenge Spending\u201d era<\/a> \u2014 but they\u2019re looking for alternative ways to go luxe on their vacations.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Timeshare Takeaway:<\/strong> Millennials may look for different types of luxury experiences on their vacations.&nbsp;But a quick look at Instagram shows that they still love the classics: beaches, pools, and beautiful views \u2014 all of which timeshare resorts can deliver.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Millennials = The Social Media Generation<\/strong><\/h3>\n\n\n\n<p>This one is obvious, but it bears repeating. Social media is huge for Millennials. This generation grew up with MySpace, Twitter, Facebook, Instagram and beyond, and they continue to look to social media platforms for travel inspiration, resources, and tips. Instagram is particularly big, with 97 percent of Millennials posting about their trips on the platform. They also follow an array of travel influencers and will often plan trips based on what they see those influencers doing. Traditional media still has a place when it comes to travel inspiration, but increasingly, Millennials are \u2014 appropriately \u2014 being influenced by the influencers.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Timeshare Takeaway:<\/strong> With Instagram providing travel inspiration for Millennials (and virtually everyone else), timeshare owners can boost their visibility by using hashtags when they post about their own vacations. Try #TimeshareTravel, #VacationRentalsByOwner, and more destination specific tags. (Oh, and <a href=\"https:\/\/www.instagram.com\/redweek\/\">give RedWeek a follow while you\u2019re at it<\/a>!)&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Millennials Want To Unplug And Reconnect<\/strong><\/h3>\n\n\n\n<p>Even though they rely heavily on social media, many Millennials are suffering from online burnout. As a result, vacations that encourage unplugging are on the rise among this age group. They want to put away their phones (for a little while at least) and get back in touch with themselves and others. The emphasis is now on reconnecting with friends and family \u2014&nbsp;look for a major uptick in reunions once Covid vaccines are distributed widely. Wellness will also play a big part in future Millennial travel plans, with this generation discovering the benefits of self-care.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Timeshare Takeaway:<\/strong> Timeshare resorts could very well start gaining traction with Millennials soon because of the post-COVID trend towards family reunions and intergenerational travel.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Sustainability Counts<\/h3>\n\n\n\n<p>The sustainable travel trend has been on the rise with all demographics in recent years.&nbsp;But Millennials are the first generation to really make it a priority \u2014 especially after COVID. Millennials will expect destinations, hotels, and resorts to have eco-consciousness woven into virtually every aspect of their offerings. It goes beyond earth friendliness, too. Being a mindful traveler also includes being respectful towards local communities and cultures.&nbsp;<a href=\"https:\/\/www.luxurytraveladvisor.com\/your-business\/virtuoso-82-travelers-want-to-travel-more-sustainably-future\">A recent Virtuoso study revealed that younger travelers are becoming more and more aware<\/a>&nbsp;of their impact on the destinations they visit.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Timeshare Takeaway:<\/strong> Timeshare owners should be familiar with resorts\u2019 sustainability programs \u2014&nbsp;and push for improvements when necessary.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.redweek.com\/join?utm_source=blog&amp;utm_medium=internal&amp;utm_campaign=millennial-travel-blog\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/newsletter-ad-700x700.jpg\" alt=\"\" class=\"wp-image-6413\" srcset=\"https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/newsletter-ad-700x700.jpg?v=42de0503c3d74a9228271c3e687a374c 700w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/newsletter-ad-250x250.jpg?v=42de0503c3d74a9228271c3e687a374c 250w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/newsletter-ad-150x150.jpg?v=42de0503c3d74a9228271c3e687a374c 150w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/newsletter-ad-768x768.jpg?v=42de0503c3d74a9228271c3e687a374c 768w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/newsletter-ad-1536x1536.jpg?v=42de0503c3d74a9228271c3e687a374c 1536w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/newsletter-ad-120x120.jpg?v=42de0503c3d74a9228271c3e687a374c 120w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/newsletter-ad.jpg?v=42de0503c3d74a9228271c3e687a374c 1620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.redweek.com\/timeshare-rentals?utm_source=blog&amp;utm_medium=internal&amp;utm_campaign=millennial-travel-blog\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/rentals-ad-700x700.jpg\" alt=\"\" class=\"wp-image-6412\" srcset=\"https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/rentals-ad-700x700.jpg?v=7664d31a1dbe764dce899e9b9a25cbc0 700w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/rentals-ad-250x250.jpg?v=7664d31a1dbe764dce899e9b9a25cbc0 250w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/rentals-ad-150x150.jpg?v=7664d31a1dbe764dce899e9b9a25cbc0 150w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/rentals-ad-768x768.jpg?v=7664d31a1dbe764dce899e9b9a25cbc0 768w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/rentals-ad-1536x1536.jpg?v=7664d31a1dbe764dce899e9b9a25cbc0 1536w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/rentals-ad-120x120.jpg?v=7664d31a1dbe764dce899e9b9a25cbc0 120w, https:\/\/blog-origin.redweek.com\/content\/uploads\/2021\/06\/rentals-ad.jpg?v=7664d31a1dbe764dce899e9b9a25cbc0 1620w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"The pandemic may have slowed them down, but millennials are driving the travel trends of the future. Learn how this may impact the timeshare landscape.","protected":false},"author":8,"featured_media":6329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2258,3745],"tags":[3868,3867,3636,3603,3869,2867,3850,3030,3641,3084,3533,3853],"yst_prominent_words":[],"class_list":["post-6325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-timeshare-news","category-travel-trends","tag-luxury-travel","tag-millennial-travel","tag-redweek","tag-redweek-rentals","tag-sustainable-travel","tag-timeshare","tag-timeshare-myths","tag-timeshare-rentals","tag-timeshare-resorts","tag-timeshare-vacation","tag-travel-deals","tag-vacation-deals"],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/posts\/6325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/comments?post=6325"}],"version-history":[{"count":6,"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/posts\/6325\/revisions"}],"predecessor-version":[{"id":6462,"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/posts\/6325\/revisions\/6462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/media\/6329"}],"wp:attachment":[{"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/media?parent=6325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/categories?post=6325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/tags?post=6325"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/blog-origin.redweek.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=6325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}